THE CLIENT:
Pictas Interactive is a full-service advertising agency with over 8 years market experience, in full development. Their main competitive advantages reside in strong web development skills, creativity, and an experienced team.
THE CHALLENGE:
Previously known for its web development specialization, our client wanted to re-position on the market as a full-service agency, by releasing a full-range of integrated advertising & PR services and appropriately communicate the new approach. Our client needed a solid marketing and communication strategy, which would create awareness on the target market, both locally and internationally, as well as generate leads to increase sales.
