THE CLIENT
Our client is an education provider which offers training and personal development services such as postgraduate studies, certification programs and open enrolment courses for companies, executives, and individuals. For English language professionals, the company developed an internationally recognised certificate course, which provides the knowledge and skills needed to apply for English teaching jobs throughout the world.
CHALLENGES
- To increase brand awareness and the company’s visibility on the market.
- To position the company as a tough leader and a high-class education provider on the market.
- To redefine the package of services, so it would represent more clearly the company’s activity.
- To design an improved and comprehensive website structure.
- To launch the English Certified Course on the market. To educate and inform the public on its related benefits.
