THE CLIENT:
SmartTech 2000 is a software development company with expertise in PHP, Open Source and mobile development technologies. The company offers services such as application development, database design and implementation, Intranet and Extranet solutions, as well as web programming. The business partners outsourcing to SmartTech 2000 are mostly IT companies from USA and Europe, while its end-users are companies from a wide range of industries (from financial to the public sector, manufacturing, IT and corporate clients).
THE CHALLENGES:
- Identifying new business opportunities in Western Europe and establishing new partnerships.
- Finding business partners who work with the Lotus Notes/Domino technology or have final clients requesting products and services based on it. Although less frequently used compared to other similar applications (such as .net), this type of application is appreciated for its high performance and level of customization. Nevertheless, the market in Western Europe is reluctant to adopt it, due to its higher costs. Thus, the challenge was identifying partnerships in a rather scarce market.
