The client is a company specialized in software development and consulting, offering its services to a wide range of clients from different industries and geographical areas.

Specifically, the services that the client provides include custom software development, business and system integration, software support and maintenance, as well as mobile application development, web design and development for user experience and technology consulting.

The company’s own clients have a varied background, representing countries such as the US, Australia, Norway, Germany and Romania. They activate in more than 10 different industries, with financial and outdoor activities representing half the cases.


The client’s main objective was to establish new business relationships with relevant companies. Its’ target’s profile was clearly outlined: companies that wished to outsource services that required use of .NET, PHP or mobile technologies. Further criteria were established in identifying these companies, such as location, size, revenue etc. Therefore the first challenge was trying to reach a high response rate from a niche category of business. Also, because outsourcing has become quite common, it was difficult to promote the client as an outsourcing business partner. This was the second major challenge.

The NNC dedicated team and the client worked together to overcome the above mentioned challenges.