THE CLIENT
BWBB is a German company that delivers solutions for international IT companies that are looking for new business opportunities in the German market.
The promise BWBB makes to its clients is to provide them visibility in Germany, regional and international sales support, networking and personal introductions, digital marketing strategy, a market entry roadmap, and to plan the participation in relevant events and exhibitions.
Their portfolio is built up based on a strong network as a German-based business, network represented by Baden-Württemberg, Federal Ministry for Economic Cooperation and Development, Outsourcing Verband, Deutsche Gesellschaft für Internationale Zusammenarbeit, BITKOM, Baden-Württemberg International, Cluster Agentur Baden-Württemberg, and Region Stuttgart.
CHALLENGES
Due to the lack of more than 50.000 IT experts on the German market, the client wanted to enable the German IT industry to actively seek and contract Romanian IT partners to help the German IT industry grow and strive. The following challenges led them towards a reliable and experienced marketing partner:
- The implementation of a market entry strategy
- Identifying the relevant IT&C companies from Romania, interested in entering the German market
- Bringing a personal note to the client’s services
