THE CLIENT
Our client is an American manufacturing company and supplier of high quality healthcare products – everything from pre-formed orthoses, alarms for fall management, cushions, diagnostic imaging and operating room accessories, orthopedic rehabilitation equipment, ergonomic workplace solutions and emergency preparedness.
CHALLENGES
- The client needed to understand how to define its B2B online marketing strategy, how to grow an online community around their brand and what channels are most effective for achieving this goal
The project required quick ramp up and proven marketing results, along with a streamlined strategy for converting traffic into sales
