THE CLIENT
A U.S.-based digital demand generation agency that offers services in website-related activities (design, creative copywriting and content editing, site audit) as well as branding, inbound (e.g SEO/PPC campaigns) and outbound marketing (e.g. lead generation) –dedicated to emerging technology firms.
CHALLENGES
With initial core expertise in website-related services, our customer decided to expand its available packages by turning to online marketing activities such as social media, SEO, lead generation and personal branding to name a few. Their challenge was to offer these new types of services in a cost and time-effective manner that would not require additional personnel or technology investments. The option was outsourcing this range of services to a competent marketing team – NNC Services.
