THE CLIENT
ZebraPay is a Romanian company that offers electronic payments through self-service instant payment terminals, located in high traffic areas. Their easy-to-use products support fast and secure transactions for electronic payments and prepaid GSM cards purchasing. Their strategic objective is to raise the ZebraPay network to 1000 terminals and 25 Romanian cities by the end of 2011.
CHALLENGES
- They needed to minimize the overall costs and to increase short-term gains.
- They were not willing to pay rent for the areas needed for placing the terminals, choosing instead to grant the owners a negotiable fee from generated transactions.
- They needed expert support for reaching strategic prospects.
