THE CLIENT
Established in 1994, Sistec is a well-known and appreciated software company on the Romanian IT market. Sistec professionals have over 17 years of IT experience and project implementation working for large, medium and small companies, in areas such as retail, automotive, distribution or health.
The company’s core business services are providing and implementing the ERP Abas solution to automotive companies. Sistec also offers full round-the-clock IT support for their clients’ servers, databases, and operating systems, around Romania.
CHALLENGES
Even if Sistec’s software solution ERP Abas was easy to use, flexible and customizable and the company had IT support offices all around Romania ready to offer technical support anytime, the sales figures weren’t satisfactory. The main difficulties Sistec faced were:
- Automotive firms’ reluctance towards implementing ERP Abas solution or any software solution – they find this technology too expensive for their budgets. Furthermore, many firms are multinational corporation branches and have their own software solution providers;
- The market resistance to supplementary costs arising from implementing IT solutions;
- The lack of market education towards implementing IT solutions (people didn’t know exactly what were their benefits when using ERP, why should they invest in implementing ERP Abas);
- The lack of trust shown by many firms that had already their IT support providers and didn’t want to change them.
Therefore the clients’ main objectives were:
- Create interest around Sistec software solutions by educating the Romanian market’s needs towards IT solutions
- Attract more clients from the automotive industry and establish client meetings
- Boost up company’s sales
