NNC Services has achieved an average growth of 43% in new business opportunities for Romanian IT outsourcing companies
(Bucharest, July 23, 2009) – Competition between outsourcing IT companies will increase significantly by 2010, according to the latest studies from the consultancy company Gartner IT, becoming increasingly difficult for these companies to acquire new customers. In this time of recession, when the demand for IT outsourcing services is growing, Romanian companies in the field have a chance to conquer very interesting markets, if they manage to differentiate themselves from other cheaper but with poorer quality services suppliers.
“The supremacy of Indian companies on outsourcing market began to falter in recent months. Romanian outsourcing providers must have a clearer specialisation, to segment their market very well. They have no reason to hesitate to position themselves globally and to compete with other stronger suppliers, but that are not using same innovative work methods.” says Lucian DORNEANU, Senior Lead Generation Consultant at NNC Services.
Dorneanu lists several effective ways through which Romanian outsourcing companies can reach large customers in Western Europe, the United States or Canada:
- Generate sales opportunities (lead generation). This implies a very good profiling of potential customers and contacting decision makers in companies with value proposals to perfectly match the business needs of the moment. NNC Services helped Romanian-Canadian provider of IT outsourcing services OSF Global Services to obtain 25% of its turnover last year by generating sales opportunities in the United States.
- Marketing and communication, complementing methods of generating sales opportunities. Companies must generate quality content to be perceived as experts in the field. For example, NNC Services has built a strong online presence for OSF Global Services, including social networking and business communities. Also, the consulting company has developed effective sales messages, and White Papers (marketing materials often used in western European and American markets). Following these activities, the Romanian provider of IT outsourcing services estimated that revenues generated by marketing and communication activities will represent 40% of total 2009 revenues.
“70% of our revenues come from the US IT market, which was hit hard by the economic crisis since last summer. However, using methods of generating sales opportunities, supported by marketing and communication, we managed to establish contact with the decision makers of major companies we see as potential clients. Moreover, we achieved our sales targets for this period, and we have positively revised our revenue estimates for 2009,” says Gerard Szatvanyi, President and CEO of OSF Global Services.
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About NNC Services
NNC Services is a marketing and management consultancy company, founded in 2006. The company offers complete solutions for B2B companies in the IT and services fields using effective and proven strategy tools.
In its work, the company integrates strategic marketing solutions to ensure measurable results at a business and sales level and relies on vast experience in development management, marketing and communication programs. NNC Services consultants offer solutions for choosing the best business strategy through B2B Marketing Consulting services, Marketing Outsourcing and Lead Generation services. The company has a portfolio of clients such as OSF Global Services, MATERNA Information & Communications and Software Livigent Rnd.
NNC Services is a AMCOR nationally certified member – FEACO member (European Federation of Management Consultancies Association) and ICMCI (International Council of Management Consulting Institutes), actively involved in raising the level of professionalism in management consulting field.
About OSF Global Services
OSF Global Services is a dynamic IT services & consulting provider, founded in 2003 by purchasing Hit Soft, a successful offshore services company founded in 1999. Company’s headquarter is in Quebec, Canada, with development subsidiaries in Romania and Ukraine that provides services to clients in 17 countries. Already in its sixth year of operation, the company continues to grow and develop in an exponential rhythm, doubling its operations every year, consolidating their maturity in terms of management and execution simultaneously. OSF Global Services is ISO 9001: 2000 certificated (the equivalent of CMMi Level 3) and Microsoft Gold Certified Partner.
OSF Global Services focuses on providing added value to clients and specializes in consulting and development of enterprise applications to optimize customers’ business processes, transforming technology into a competitive advantage for them.