THE CLIENT
Nordlogic is a software development company that was founded in 2006, in Cluj-Napoca and covers all software product development stages, from product definition all the way to production deployment and support.
CHALLENGES
- The client needed a digital marketing plan to increase sales from DACH and UK clients;
- The client wanted to increase brand awareness and build a solid client portfolio in the DACH and UK regions;
- The client was struggling with reaching out to new prospects in the target markets;
- They wanted to increase the number of both inbound and outbound generated leads from the target markets by 40% – 60% within a 12 months’ timeline;
- The client wanted to increase the conversion rate from free to paid;
They wanted to create a steady and predictable sales pipeline.
