B2B Lead Generation through Inbound Marketing

Inbound marketing is a technique used to attract customers through non-interruptive channels, such as search engines, blogs or social media. Why should you integrate inbound practices into your overall marketing strategy? The inbound approach is more customer-centric and can have a greater impact, in B2B marketing in particular, since it provides useful, relevant and helpful content, positioning a company or individual as a leader in a specific domain while appealing to a more technical or select audience. Inbound marketing practices deliver 54% more leads than traditional outbound marketing, according to HubSpot.

In this guide, NNC Services B2B inbound marketing consultants outline a comprehensive approach to organic, inbound practices (non-paid/ad-free), which will help you get started with B2B inbound lead-generating practices.

The B2B Inbound Marketing eBook covers the following contents:


  • Blogging
  • Marketing collaterals
  • Video content


  • Linkedin
  • Twitter
  • Youtube
  • SlideShare
  • Facebook
  • Instagram
  • Pinterest
  • Google Plus


  • Landing pages best practices
  • Important metrics you should measure on landing pages

Fill in the form to download the B2B inbound marketing ebook.

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