Inbound marketing is a technique used to attract customers through non-interruptive channels, such as search engines, blogs or social media. Why should you integrate inbound practices into your overall marketing strategy? The inbound approach is more customer-centric and can have a greater impact, in B2B marketing in particular, since it provides useful, relevant and helpful content, positioning a company or individual as a leader in a specific domain while appealing to a more technical or select audience. Inbound marketing practices deliver 54% more leads than traditional outbound marketing, according to HubSpot.

In this guide, NNC Services B2B inbound marketing consultants outline a comprehensive approach to organic, inbound practices (non-paid/ad-free), which will help you get started with B2B inbound lead-generating practices.

The B2B Inbound Marketing eBook covers the following contents:

CONTENT CREATION

• Blogging
• Marketing collaterals
• Video content

CONTENT DISTRIBUTION through Social Media

• Linkedin
• Twitter
• Youtube
• SlideShare
• Facebook
• Instagram
• Pinterest
• Google Plus

LEAD CONVERSION

• Landing pages best practices
• Important metrics you should measure on landing pages

Fill in the form to download the B2B inbound marketing ebook.