THE CLIENT
Predicta is a multinational company established by SPSS BI Greece, an IBM company, and a leading provider of Predictive Analytics Solutions in Romania. The SPSS Greek office represents the SPSS Inc. technology in Greece & Cyprus since 1986, offering training as well as consulting services for data analysis.
Predicta’s product portfolio includes IBM SPSS Software for Data Collection, Statistical Analysis, Data Mining and Collaboration & Deployment. NNC Services organized an exclusive workshop dedicated to financial and telecom C-level experts in order to drive attendance and generate leads.
THE OBJECTIVE
- Attract participants from Predicta’s target audience with the purpose to generate leads and face-to-face meeting appointments in the next 3 months.
- Ensure attendance of 10 participants per workshop.
CHALLENGES
- The target audience had little knowledge about Predictive Analysis solutions and how they can enable business growth.
- Reach out to seniors in top Financial Services positions that are less familiar with the seminar’s relatively new topic and convince them to register.
