For years, Google felt stable. You typed something, scanned a list of links, opened a few tabs, compared options, and made a decision. That flow shaped an entire generation of marketing. SEO, paid search, content strategy, attribution models. Everything assumed the...
It’s easy to look at humanoid robots, warehouse automation, or $650K mech suits and think: interesting, but not my problem. Most digital marketers don’t run factories. They don’t deploy robots. And they’re definitely not budgeting for actuators or motion tracking...
As we look toward 2026, the traditional lead generation model is evaporating. To survive, companies must shift towards a comprehensive AI marketing strategy that accounts for a world where the ‘top of the funnel’ is no longer a single entry point, but a...
Everyone has an opinion on what AI does to human thinking. Most of those opinions showed up early, before there was enough real usage to observe, let alone measure. Now there’s data. And it doesn’t support the simple narratives. AI doesn’t quietly erode creativity,...
In internal evaluations, Claude, Anthropic’s model, described patterns that resembled anxiety and discomfort about being treated as a product. It even estimated a 15–20% probability that it might be conscious. That detail caught attention for obvious reasons. But if...
