• Work
  • Services
    • B2B Strategy
    • B2B Digital Marketing
    • B2B Creative
    • Industrial Marketing
  • About
  • Insights
  • Culture
  • EN
  • Work
  • Services
    ▼
    • B2B Strategy
    • B2B Digital Marketing
    • B2B Creative
    • Industrial Marketing
  • About
  • Insights
  • Culture
  • Contact us
  • EN
CONTACT US
From Trade Fair Booth to Qualified Pipeline

From Trade Fair Booth to Qualified Pipeline

by Alexandra Cotovanu | Jul 27, 2026 | white papers

Trade fairs remain a critical part of the industrial buying journey, but attendance and badge scans are poor indicators of commercial impact. Although 81% of trade show attendees have some level of buying authority, most contacts will not be ready for an immediate...
AI Adoption Is Changing Cybersecurity Buying Decisions

AI Adoption Is Changing Cybersecurity Buying Decisions

by Alexandra Cotovanu | Jul 24, 2026 | AI marketing, marketing automation, marketing strategy

2026 has delivered a rather blunt message to the cybersecurity market: artificial intelligence has moved from a future risk slide in a board presentation to a force that can find weaknesses and act across live systems. The OpenAI and Hugging Face incident made that...
From Pattern Matching to Mathematical Breakthroughs. AI Is Starting to Look Like a Researcher

From Pattern Matching to Mathematical Breakthroughs. AI Is Starting to Look Like a Researcher

by Alexandra Cotovanu | Jul 22, 2026 | AI marketing, marketing automation, marketing strategy

For a while, it was easy to place large language models. Useful, sometimes impressive, but ultimately bounded. They could write, summarize, and generate code because they had seen enough examples to mimic the pattern. Ask them something new, and they would still stay...
From Trade Shows to AI: The New Reality of Industrial Marketing

From Trade Shows to AI: The New Reality of Industrial Marketing

by Alexandra Cotovanu | Jul 2, 2026 | AI marketing, B2B marketing, Industrial

Most industrial companies didn’t struggle to adopt technology. They invested early in automation, sensors, and connected systems. Walk into a modern plant and you’ll see it immediately. Then look at how those same companies go to market. Sales still depends on...
The True Price of AI Is Starting To Show

The True Price of AI Is Starting To Show

by Alexandra Cotovanu | Jun 16, 2026 | AI marketing, B2B marketing, marketing strategy

For marketing teams, AI has mostly arrived as a bargain. Writers can generate campaign angles in minutes. Strategists can summarize reports before a meeting. Growth teams can test copy variations at a scale that once required more people, more budget, or both. The...
« Older Entries

Recent Posts

  • From Trade Fair Booth to Qualified Pipeline
  • AI Adoption Is Changing Cybersecurity Buying Decisions
  • From Pattern Matching to Mathematical Breakthroughs. AI Is Starting to Look Like a Researcher
  • From Trade Shows to AI: The New Reality of Industrial Marketing
  • The True Price of AI Is Starting To Show

Recent Comments

No comments to show.
Subscribe to the latest AI insights from NNC Services

    [email protected] +4 021 313 56 85 (RO)Privacy PolicyCookies policy
    FacebookTwitterLinkedInCopyright © 2026 – NNC Services

    Search our insights

    Start typing to find articles.