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What AI Actually Does to Our Brains (And Why Marketers Should Care)

What AI Actually Does to Our Brains (And Why Marketers Should Care)

by Alexandra Cotovanu | Apr 23, 2026 | AI marketing, B2B marketing, marketing strategy

Everyone has an opinion on what AI does to human thinking. Most of those opinions showed up early, before there was enough real usage to observe, let alone measure. Now there’s data. And it doesn’t support the simple narratives. AI doesn’t quietly erode creativity,...
Emotionally Intelligent AI: What Happens When Machines Start Feeling… Useful?

Emotionally Intelligent AI: What Happens When Machines Start Feeling… Useful?

by Alexandra Cotovanu | Apr 8, 2026 | AI marketing, B2B marketing, marketing automation

In internal evaluations, Claude, Anthropic’s model, described patterns that resembled anxiety and discomfort about being treated as a product. It even estimated a 15–20% probability that it might be conscious. That detail caught attention for obvious reasons. But if...
Why Most AI Startups Fail and Why Go-To-Market Decides the Outcome

Why Most AI Startups Fail and Why Go-To-Market Decides the Outcome

by Alexandra Cotovanu | Mar 25, 2026 | AI marketing, B2B marketing, business growth, marketing strategy

AI startups aren’t dying because the models don’t work. They’re dying because the market never fully understood why they should exist. You can see it in the data. Around 70% of startups that have shut down since 2023 cite running out of capital. That’s the headline...
The Chatbot Confessional: Who Else Is Reading Your Conversations?

The Chatbot Confessional: Who Else Is Reading Your Conversations?

by Alexandra Cotovanu | Mar 10, 2026 | AI marketing, B2B marketing, marketing automation

When did you last think twice before typing something into an AI chatbot? Most of us don’t. We search for all kinds of things in ChatGPT or Claude: business ideas, medical symptoms, political opinions, relationship advice, questions we’d never ask out loud. And we do...
GPT Ads: How They Work and Why You Should Pay Attention

GPT Ads: How They Work and Why You Should Pay Attention

by Alexandra Cotovanu | Feb 24, 2026 | AI marketing, performance marketing, PPC

If you have not been following this closely, here’s what you should know. OpenAI is now testing ads in ChatGPT in the U.S. for logged-in users on Free and Go plans. Ads appear directly below the assistant’s response, labeled as “Sponsored.” OpenAI states that ads...
GEO or SEO? Why Generative Engine Optimization is the Revenue Lever B2B Leaders Can’t Ignore in 2026

GEO or SEO? Why Generative Engine Optimization is the Revenue Lever B2B Leaders Can’t Ignore in 2026

by Alexandra Cotovanu | Jan 12, 2026 | AI marketing, All, SEO

For nearly two decades, SEO has been the default growth engine for digital marketing. Organic traffic was the lifeblood of inbound, and the playbook was clear: keywords, content, backlinks, and technical hygiene. But 2025 is rewriting that script. The question most...
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Recent Posts

  • What AI Actually Does to Our Brains (And Why Marketers Should Care)
  • Emotionally Intelligent AI: What Happens When Machines Start Feeling… Useful?
  • Why Most AI Startups Fail and Why Go-To-Market Decides the Outcome
  • The Chatbot Confessional: Who Else Is Reading Your Conversations?
  • GPT Ads: How They Work and Why You Should Pay Attention

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