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Google Just Changed Search. Most Marketers Haven’t Caught Up Yet

Google Just Changed Search. Most Marketers Haven’t Caught Up Yet

by Alexandra Cotovanu | Jun 3, 2026 | AI marketing, B2B marketing, marketing automation

For years, Google felt stable. You typed something, scanned a list of links, opened a few tabs, compared options, and made a decision. That flow shaped an entire generation of marketing. SEO, paid search, content strategy, attribution models. Everything assumed the...
Physical AI Will Change Digital Marketing More Than It Seems

Physical AI Will Change Digital Marketing More Than It Seems

by Alexandra Cotovanu | May 20, 2026 | AI marketing, B2B marketing, marketing automation

It’s easy to look at humanoid robots, warehouse automation, or $650K mech suits and think: interesting, but not my problem. Most digital marketers don’t run factories. They don’t deploy robots. And they’re definitely not budgeting for actuators or motion tracking...
The New Funnel: Building an AI Marketing Strategy for 2026

The New Funnel: Building an AI Marketing Strategy for 2026

by Alexandra Cotovanu | May 5, 2026 | AI marketing, B2B marketing, marketing strategy

The traditional lead generation model is evaporating. To survive, companies must shift towards a comprehensive AI marketing strategy that accounts for a world where the ‘top of the funnel’ is no longer a single entry point, but a decentralized network of...
What AI Actually Does to Our Brains (And Why Marketers Should Care)

What AI Actually Does to Our Brains (And Why Marketers Should Care)

by Alexandra Cotovanu | Apr 23, 2026 | AI marketing, B2B marketing, marketing strategy

Everyone has an opinion on what AI does to human thinking. Most of those opinions showed up early, before there was enough real usage to observe, let alone measure. Now there’s data. And it doesn’t support the simple narratives. AI doesn’t quietly erode creativity,...
Emotionally Intelligent AI: What Happens When Machines Start Feeling… Useful?

Emotionally Intelligent AI: What Happens When Machines Start Feeling… Useful?

by Alexandra Cotovanu | Apr 8, 2026 | AI marketing, B2B marketing, marketing automation

In internal evaluations, Claude, Anthropic’s model, described patterns that resembled anxiety and discomfort about being treated as a product. It even estimated a 15–20% probability that it might be conscious. That detail caught attention for obvious reasons. But if...
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