The New Funnel: Building an AI Marketing Strategy for 2026
The traditional lead generation model is evaporating. To survive, companies must shift towards a comprehensive AI marketing strategy that accounts for a world where the ‘top of the funnel’ is no longer a single entry point, but a decentralized network of...
What AI Actually Does to Our Brains (And Why Marketers Should Care)
Everyone has an opinion on what AI does to human thinking. Most of those opinions showed up early, before there was enough real usage to observe, let alone measure. Now there’s data. And it doesn’t support the simple narratives. AI doesn’t quietly erode creativity,...
Emotionally Intelligent AI: What Happens When Machines Start Feeling… Useful?
In internal evaluations, Claude, Anthropic’s model, described patterns that resembled anxiety and discomfort about being treated as a product. It even estimated a 15–20% probability that it might be conscious. That detail caught attention for obvious reasons. But if...