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From Trade Fair Booth to Qualified Pipeline

From Trade Fair Booth to Qualified Pipeline

by Alexandra Cotovanu | Jul 27, 2026 | white papers

Trade fairs remain a critical part of the industrial buying journey, but attendance and badge scans are poor indicators of commercial impact. Although 81% of trade show attendees have some level of buying authority, most contacts will not be ready for an immediate...
Industria de Beauty în 2026: De ce nu mai funcționează marketingul fragmentat și cum să-ti securizezi cashflow-ul

Industria de Beauty în 2026: De ce nu mai funcționează marketingul fragmentat și cum să-ti securizezi cashflow-ul

by Alexandra Cotovanu | Feb 27, 2026 | white papers

Consumatorul din industria de beauty nu mai caută saloane în același mod ca acum câțiva ani. Dacă în anii trecuți decizia de selecție a unui salon era ghidată în principal de estetica unui feed în social media sau de recomandările clasice din gură în gură, astăzi...
The Impact of Digital Marketing in the Industrial Sector

The Impact of Digital Marketing in the Industrial Sector

by Alexandra Cotovanu | Jan 16, 2026 | white papers

Is your industrial company ready for the digital era? In a sector traditionally defined by face-to-face relationships and long sales cycles, the digitization of marketing has become the primary differentiator between stagnation and global expansion. This comprehensive...
Marketing Forward: The 2025 Resource Allocation Report

Marketing Forward: The 2025 Resource Allocation Report

by Alexandra Cotovanu | May 12, 2025 | white papers

Is your marketing budget working as hard as it should? In an era of rapid market shifts and increasing pressure for measurable ROI, deciding where to allocate your resources is no longer just a financial task, it is a strategic pivot. Marketing Forward is an exclusive...
IT&C Talent Landscape: Strategies for Attracting Tech Professionals

IT&C Talent Landscape: Strategies for Attracting Tech Professionals

by Alexandra Cotovanu | Nov 17, 2018 | white papers

Understand the specific needs, motivations, and expectations of IT employees in one of Europe’s most dynamic tech hubs in 2018. The IT&C industry remains a primary engine of growth, but the competition for skilled talent is fiercer than ever. For companies to...

Recent Posts

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  • From Trade Shows to AI: The New Reality of Industrial Marketing

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