Google Ads: B2B Prospecting Strategies and Tactics
In this article, you’ll learn how Google Ads B2B prospecting can help you reach a wider audience with digital marketing PPC strategies. We’ll summarize the findings from the B2B Academy Google Ads workshop. Let’s talk about Google Ads Google Ads are an essential tool...
Reasons Why Growth Marketing Is Accelerating
Growth marketing is on everyone’s radar, and for good reason. It empowers companies to move beyond traditional tactics and build more meaningful, data-informed relationships with customers. But what exactly is growth marketing? In simple terms, it’s the next evolution...
Top Your Business Efforts During a Crisis with an External Marketing Team
When businesses go through a difficult financial period, many decisions can have a vital impact. We’ve seen that 60% of marketers decided to delay or review their budget commitments due to the Coronavirus business crisis. From a marketing perspective, this often means...
4 Tactics That Can Improve Your B2B Lead Generation Efforts During Crisis
Research from HubSpot shows that 61% of marketers say generating traffic and leads is their top challenge. To have a significant impact, B2B lead generation activities must be constant and remain one of the top priorities for those who seek to have a continuous flow...