When businesses go through a difficult financial period, many decisions can have a vital impact. We’ve seen that 60% of marketers decided to delay or review their budget commitments due to the Coronavirus business crisis. From a marketing perspective, this often means...
Research from HubSpot shows that 61% of marketers say generating traffic and leads is their top challenge. To have a significant impact, B2B lead generation activities must be constant and remain one of the top priorities for those who seek to have a continuous flow...
Marketing automation is a set of tools that helps B2B teams capture leads, understand their behavior, and evaluate marketing performance in a structured, data-driven way. Used properly, it becomes a foundational element for aligning marketing and sales efforts....
When we think about businesses that use B2B marketing, we will most likely create this perception of a serious identity, shaped around logical values, where emotion remains on the secondary plan. But it turns out that this is only a common misconception since people...
Marketing automation is a system that helps you to drive or optimise your business’s marketing efforts, resources, and campaigns. It keeps your company marketing team’s efforts streamlined and organized, saves you time, and enables you to save a lot of...
How can HubSpot help me? Believe it or not, that’s one of the most common questions we hear. Many people struggle at first to understand how HubSpot’s marketing automation can support their business. That’s completely normal. Shifting from traditional campaign...
