How to Plan Your B2B Digital Marketing Prospecting Strategy
If strategy is our path to success, then recent success has been largely related to account-based marketing and value-based sales approaches. It’s important to note that this trend will continue and expand into a whole new dimension. Consumer behavior has changed...
Best Social Media UNICEF Campaigns
Each year, UNICEF delivers inspiring social media and digital marketing campaigns, some developed in-house, others in partnership with digital agencies. For instance, UNICEF India’s “I Am for Children” campaign raised awareness about how children suffer in conflict...
Selecting a Marketing Automation Solution for Microsoft Dynamics 365
Marketing automation enables companies to target leads and customers with automated messages across multiple channels, including email, web, social media, and SMS. It helps organizations attract, engage, and nurture leads more efficiently. Any effective marketing...
B2B Marketing Goals Setup
The past year has highlighted just how important it is to have measurable goals in a B2B setting. With the business environment evolving faster and more drastically than ever before, your plans and strategies need to adapt just as quickly. There are many ways to reach...