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3 Ways to Grow Your Business With Emotional B2B Marketing Strategies

3 Ways to Grow Your Business With Emotional B2B Marketing Strategies

by Alexandra Cotovanu | Feb 28, 2020 | All, B2B marketing, marketing strategy

When we think about businesses that use B2B marketing, we will most likely create this perception of a serious identity, shaped around logical values, where emotion remains on the secondary plan. But it turns out that this is only a common misconception since people...
Marketing Automation Readiness: What’s at risk if you are not ready?

Marketing Automation Readiness: What’s at risk if you are not ready?

by Alexandra Cotovanu | Feb 14, 2020 | All, marketing automation, marketing strategy

Marketing automation is a system that helps you to drive or optimise your business’s marketing efforts, resources, and campaigns. It keeps your company marketing team’s efforts streamlined and organized, saves you time, and enables you to save a lot of...
The Real Benefits of HubSpot Marketing Automation (And Who It’s For)

The Real Benefits of HubSpot Marketing Automation (And Who It’s For)

by Alexandra Cotovanu | Feb 13, 2020 | All, marketing automation, marketing strategy

How can HubSpot help me? Believe it or not, that’s one of the most common questions we hear. Many people struggle at first to understand how HubSpot’s marketing automation can support their business. That’s completely normal. Shifting from traditional campaign...
Clarify the process of creating a detailed buyer persona

Clarify the process of creating a detailed buyer persona

by Alexandra Cotovanu | Jan 10, 2020 | All, B2B social media, marketing strategy

In college, I always heard that good marketing means knowing your target audience at a granular level. It was easy to fill out the information in a template about the age of the audience, location, income, professional level, and studies. But the rest of the “granular...
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