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The Real Benefits of HubSpot Marketing Automation (And Who It’s For)

The Real Benefits of HubSpot Marketing Automation (And Who It’s For)

by Alexandra Cotovanu | Feb 13, 2020 | All, marketing automation, marketing strategy

How can HubSpot help me? Believe it or not, that’s one of the most common questions we hear. Many people struggle at first to understand how HubSpot’s marketing automation can support their business. That’s completely normal. Shifting from traditional campaign...
Clarify the process of creating a detailed buyer persona

Clarify the process of creating a detailed buyer persona

by Alexandra Cotovanu | Jan 10, 2020 | All, B2B social media, marketing strategy

In college, I always heard that good marketing means knowing your target audience at a granular level. It was easy to fill out the information in a template about the age of the audience, location, income, professional level, and studies. But the rest of the “granular...
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