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What Is the RevOps Framework? What Are Its Key Benefits?

What Is the RevOps Framework? What Are Its Key Benefits?

by Alexandra Cotovanu | Oct 29, 2020 | All, B2B marketing, business growth

Revenue Operations, or RevOps, for short, is all about alignment at the operational level. The framework connects Sales, Marketing, and Customer Success teams across the entire funnel and keeps each accountable for revenue generation. When you integrate RevOps into...
What Rules Your B2B Sales Prospecting Process in a Digital Era?

What Rules Your B2B Sales Prospecting Process in a Digital Era?

by Alexandra Cotovanu | Jul 3, 2020 | All, B2B marketing, lead generation

According to HubSpot, approaching prospects is one of the biggest challenges that today’s salespeople face, scoring 37%. This makes it clear to salespeople and decision-makers that effective prospecting can be challenging when there are so many activities that...
Events Organizers, It’s Time to Face a Digital Transformation!

Events Organizers, It’s Time to Face a Digital Transformation!

by Alexandra Cotovanu | Mar 20, 2020 | All, B2B marketing, business growth

While events from all over the world have been canceled or rescheduled, it is vital to switch to the digital side to keep your planned events on track. By moving the events online, you will also need to adjust your marketing strategies quickly. Now more than ever,...
If You Encounter These Challenges, You Need a HubSpot Portal Audit

If You Encounter These Challenges, You Need a HubSpot Portal Audit

by Alexandra Cotovanu | Mar 10, 2020 | All, B2B marketing, marketing automation

As a Platinum Certified HubSpot Partner agency, we work with clients from all kinds of different industries. We have noticed many times that managing the Hubspot Portal seems easy at the beginning (and most enjoyable), even with organizing and keeping things clean....
3 Ways to Grow Your Business With Emotional B2B Marketing Strategies

3 Ways to Grow Your Business With Emotional B2B Marketing Strategies

by Alexandra Cotovanu | Feb 28, 2020 | All, B2B marketing, marketing strategy

When we think about businesses that use B2B marketing, we will most likely create this perception of a serious identity, shaped around logical values, where emotion remains on the secondary plan. But it turns out that this is only a common misconception since people...
Key Questions to Ask During a HubSpot Portal Audit

Key Questions to Ask During a HubSpot Portal Audit

by Alexandra Cotovanu | Feb 26, 2020 | All, B2B marketing, marketing automation

Using HubSpot can help you automate and organize your sales and marketing efforts, but it also provides an opportunity to take a step back, analyze the data, and determine how it all works. This provides a high-level overview of your sales and marketing alignment, the...
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