When we think about businesses that use B2B marketing, we will most likely create this perception of a serious identity, shaped around logical values, where emotion remains on the secondary plan. But it turns out that this is only a common misconception since people...
Using HubSpot can help you automate and organize your sales and marketing efforts, but it also provides an opportunity to take a step back, analyze the data, and determine how it all works. This provides a high-level overview of your sales and marketing alignment, the...
It’s a no-brainer that LinkedIn is the ideal social media platform for professionals to connect, build professional communities, do business, and build a reputation as a thought leader in their field. But what marketing features can you leverage on the platform to...
We introduce you to the guest of today’s article: marketing automation for B2B businesses. Is automated marketing a growing technology? Yes. Are all the benefits that come from investing in marketing automation tools worth it? It depends on what tools you use and what...
While the reasons to expand into international markets may be self-obvious, or maybe you just went through our previous blog post on “What is Internationalisation for a B2B Business?” and got convinced that it is a great idea to expand your company to...
