B2B marketing

How to Create Your B2B LinkedIn Marketing Strategy

by Alexandra Cotovanu | Jan 17, 2020 | B2B marketing, B2B social media, digital marketing, lead generation

It’s a no-brainer that LinkedIn is the ideal social media platform for professionals to connect, build professional communities, do business, and build a reputation as a thought leader in their field. But what marketing features can you leverage on the platform to...

Marketing Automation is crucial to your B2B business. Learn why!

Marketing Automation is crucial to your B2B business. Learn why!

by Alexandra Cotovanu | Jan 17, 2020 | All, B2B marketing, marketing automation

We introduce you to the guest of today’s article: marketing automation for B2B businesses. Is automated marketing a growing technology? Yes. Are all the benefits that come from investing in marketing automation tools worth it? It depends on what tools you use and what...

Strategies to overcome top barriers to global B2B business expansion

Strategies to overcome top barriers to global B2B business expansion

by Alexandra Cotovanu | Nov 26, 2019 | All, B2B marketing, business growth

While the reasons to expand into international markets may be self-obvious, or maybe you just went through our previous blog post on “What is Internationalisation for a B2B Business?” and got convinced that it is a great idea to expand your company to...

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