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The Future of B2B Learning: Microlearning, Gamification & LMS Explained

The Future of B2B Learning: Microlearning, Gamification & LMS Explained

by Alexandra Cotovanu | Aug 11, 2021 | All, B2B marketing, employer branding

The past year has shown us the importance of digital training. Increasingly, B2B companies today are adopting an eLearning approach for their B2B digital training. Not only that, but marketing skills have also shifted dramatically in the past couple of years. In this...
How to Grow Your Business Pipeline with a Healthy B2B Prospect List

How to Grow Your Business Pipeline with a Healthy B2B Prospect List

by Alexandra Cotovanu | Jul 30, 2021 | All, B2B marketing, lead generation

According to recent reports, 8 in 10 prospects prefer to communicate with representatives via email, matching the 78% of reps who use this method. However, to reach the point where you can effectively contact your prospects and sell your services or products, a...
B2B Marketing Goals Setup

B2B Marketing Goals Setup

by Alexandra Cotovanu | Jul 9, 2021 | All, B2B marketing, marketing strategy

The past year has highlighted just how important it is to have measurable goals in a B2B setting. With the business environment evolving faster and more drastically than ever before, your plans and strategies need to adapt just as quickly. There are many ways to reach...
Score a Perfect 100% on Google PageSpeed Insights

Score a Perfect 100% on Google PageSpeed Insights

by Alexandra Cotovanu | Jul 6, 2021 | All, B2B marketing, SEO

Regardless of industry, most businesses aim to improve profits, and with the majority of shopping happening online, a strong SEO score is crucial. But achieving that perfect score is easier said than done, especially as Google continues to roll out algorithm updates....
The Benefits of Data Driven Digital Marketing

The Benefits of Data Driven Digital Marketing

by Alexandra Cotovanu | Jun 3, 2021 | All, B2B marketing, business growth

Data is the fuel of today’s society. From market insights to customer behavior, companies use business analytics and intelligence not only to better target their customers but to gain a deeper understanding of their actions. Since social and digital marketing have...
HubSpot Partner Agency – What Makes It So Appealing

HubSpot Partner Agency – What Makes It So Appealing

by Alexandra Cotovanu | Feb 8, 2021 | All, B2B marketing, marketing automation

Investing in a new tool can improve ROI and accelerate growth if implemented correctly. Many tools come with complex onboarding processes that take time away from lead generation, sales, and customer engagement. When it comes to marketing automation, HubSpot is a top...
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