When running a PPC campaign, it is easy to fall into the trap of repeating what worked previously and assuming it will deliver the same results again. However, PPC campaigns are more complex than they appear, and many elements can go wrong if they are not carefully...
As a marketer, you’re probably familiar with the power of automation in your workflow. You can easily set up alerts for your favorite keyword searches and get notified when someone writes about them. With AI, you can automatically categorize prospects based on...
LinkedIn is one of the best free marketing tools for driving leads and closing sales. However, with so many businesses using the platform, it can be difficult to stand out. Here are some B2B marketing tips to help you make the most of your efforts on LinkedIn and...
Whether we are talking about websites or advertisements, achieving a higher position on the search engine results page (SERP) is a key goal for both SEO and PPC campaigns. A higher ranking generally leads to a higher click-through rate (CTR), which increases...
When searching for a business-to-business marketing strategy that delivers a strong return on investment, we experimented with several technologies and frameworks. Some of these frameworks were already well known, while others were less popular but proved surprisingly...
