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B2B Marketing Frameworks: 4 Best Practices for Better Results

B2B Marketing Frameworks: 4 Best Practices for Better Results

by Alexandra Cotovanu | Sep 20, 2022 | B2B marketing, digital marketing, marketing strategy

When searching for a business-to-business marketing strategy that delivers a strong return on investment, we experimented with several technologies and frameworks. Some of these frameworks were already well known, while others were less popular but proved surprisingly...
Best Practices That Help You Write Amazing Webinar Titles

Best Practices That Help You Write Amazing Webinar Titles

by Alexandra Cotovanu | Sep 20, 2022 | B2B marketing, content marketing, webinars

Webinars are currently one of the most affordable ways to promote your company online. They can generate leads and sales quickly while allowing you to reach hundreds or even thousands of people at once. Recent reports show that webinar activity increased by 167% in...
Top Buyer Centric Content for Business Growth

Top Buyer Centric Content for Business Growth

by Alexandra Cotovanu | Sep 13, 2022 | B2B marketing, business growth, content marketing, marketing strategy

Content marketing has become an essential part of the business development strategy for most companies, and it is one of the most effective ways to generate leads and sales. To succeed, you need to consider how your content can truly help your target audience and...
YouTube Ads for B2B Business: Benefits and Practices

YouTube Ads for B2B Business: Benefits and Practices

by Alexandra Cotovanu | Sep 7, 2022 | B2B marketing, digital marketing, PPC

YouTube has a massive global audience and is the second most popular search engine owned by Google. With the right ad targeting, businesses can reach almost any audience they want. When it comes to B2B marketing, YouTube ads offer a major advantage: the ability to...
Best Practices for B2B Customer Experience

Best Practices for B2B Customer Experience

by Alexandra Cotovanu | Aug 29, 2022 | ABM, B2B marketing, digital marketing

The last few years have been an exciting time for data-driven marketers. With the ability to continually refine audience segmentation and targeting, marketers can take advantage of the advanced functionality available in modern marketing automation platforms. Simply...
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