The Power of AI: A Guide On How to Reach More Prospects
As a marketer, you’re probably familiar with the power of automation in your workflow. You can easily set up alerts for your favorite keyword searches and get notified when someone writes about them. With AI, you can automatically categorize prospects based on...
Improve Your Ad Rank Without Increasing Bids
Whether we are talking about websites or advertisements, achieving a higher position on the search engine results page (SERP) is a key goal for both SEO and PPC campaigns. A higher ranking generally leads to a higher click-through rate (CTR), which increases...
B2B Marketing Frameworks: 4 Best Practices for Better Results
When searching for a business-to-business marketing strategy that delivers a strong return on investment, we experimented with several technologies and frameworks. Some of these frameworks were already well known, while others were less popular but proved surprisingly...
Best Practices That Help You Write Amazing Webinar Titles
Webinars are currently one of the most affordable ways to promote your company online. They can generate leads and sales quickly while allowing you to reach hundreds or even thousands of people at once. Recent reports show that webinar activity increased by 167% in...