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The AI Disruption: How ChatGPT is Changing the Game for Marketers

The AI Disruption: How ChatGPT is Changing the Game for Marketers

by Alexandra Cotovanu | Apr 27, 2023 | AI marketing, content marketing, digital marketing, marketing automation, marketing strategy, SEO

After its debut by OpenAI, ChatGPT quickly became a global phenomenon. It is used to write a variety of content, including copy, documentation, headlines, topic research, social media posts, and much more. The marketing field is divided on this topic. When is it safe...
Increase ABM Sales Outreach Efficiency with AI

Increase ABM Sales Outreach Efficiency with AI

by Alexandra Cotovanu | Dec 20, 2022 | ABM, AI marketing, B2B marketing, business growth, marketing automation

Account-Based Marketing (ABM) is a strategy that many marketers are already familiar with. It focuses marketing resources on a carefully selected set of target accounts and uses personalized campaigns to engage them. The result is often higher revenue in a shorter...
The Power of AI: A Guide On How to Reach More Prospects

The Power of AI: A Guide On How to Reach More Prospects

by Alexandra Cotovanu | Oct 19, 2022 | AI marketing, B2B marketing, marketing automation

As a marketer, you’re probably familiar with the power of automation in your workflow. You can easily set up alerts for your favorite keyword searches and get notified when someone writes about them. With AI, you can automatically categorize prospects based on...
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