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Make a Digital Content Audit Using AI: A Step-by-Step Guide

Make a Digital Content Audit Using AI: A Step-by-Step Guide

by Alexandra Cotovanu | Nov 19, 2024 | AI marketing, B2B marketing, content marketing

We’ve debated a lot about AI lately and how it has opened up avenues for efficiency and precision that were previously unattainable. One such area where it proves to be invaluable is in conducting digital content audits. For Fractional CMOs aiming to align their...
Using AI for an Effective Content Strategy

Using AI for an Effective Content Strategy

by Alexandra Cotovanu | Oct 1, 2024 | AI marketing, content marketing, marketing strategy

The rapid evolution of Artificial Intelligence (AI) has moved beyond simple automation, fundamentally reshaping how B2B organizations approach market authority. For a Fractional CMO, leveraging machine learning is no longer just an option for “faster...
What Can AI Do for Your Marketing That You Haven’t Tried Yet?

What Can AI Do for Your Marketing That You Haven’t Tried Yet?

by Alexandra Cotovanu | Sep 23, 2024 | AI marketing, B2B marketing, content marketing

Ah, artificial intelligence. By now, you’ve heard about it in every marketing webinar, read countless think pieces, and maybe even experimented with tools like ChatGPT or DALL-E. But let’s be honest — AI can still feel like a mystery. Sure, it sounds fancy, but what’s...
How to use AI for Customer Segmentation in B2B Marketing

How to use AI for Customer Segmentation in B2B Marketing

by Alexandra Cotovanu | Aug 8, 2024 | AI marketing, B2B marketing, digital marketing, marketing automation, marketing strategy

Artificial Intelligence (AI) is no longer a concept from the future, but a tangible and impactful part of our present, especially in the world of B2B marketing. It’s safe to say that the application of AI in this sphere has revolutionized several aspects, one of...
Overcoming Objections: Why Your Business Needs a Fractional AI CMO

Overcoming Objections: Why Your Business Needs a Fractional AI CMO

by Alexandra Cotovanu | Jul 25, 2024 | AI marketing, B2B marketing, business growth, marketing automation, marketing strategy

We understand that making a business decision can be challenging, especially when it comes to implementing new technology. Here, we address the five most common objections we encounter when discussing our Fractional AI CMO service, and we provide insight into why...
Automation vs. AI CMO: Understanding the Difference

Automation vs. AI CMO: Understanding the Difference

by Alexandra Cotovanu | Jul 20, 2024 | AI marketing, B2B marketing, business growth, digital marketing, marketing automation

In a world of uncertainty, one thing is for sure – marketing strategies continue to evolve at super high speed. The terms “Marketing Automation” and “AI CMO” (Artificial Intelligence Chief Marketing Officer) frequently come up in...
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