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How to Use Social Media to Strengthen B2B Client Relationships

How to Use Social Media to Strengthen B2B Client Relationships

by Alexandra Cotovanu | Jan 17, 2025 | B2B social media, business growth, digital marketing

Building sustainable client relationships is at the heart of every successful B2B company. While email and in-person meetings remain effective, social media has become an indispensable resource for creating and maintaining lasting partnerships. By using social...
Make a Digital Content Audit Using AI: A Step-by-Step Guide

Make a Digital Content Audit Using AI: A Step-by-Step Guide

by Alexandra Cotovanu | Nov 19, 2024 | AI marketing, B2B marketing, content marketing

We’ve debated a lot about AI lately and how it has opened up avenues for efficiency and precision that were previously unattainable. One such area where it proves to be invaluable is in conducting digital content audits. For Fractional CMOs aiming to align their...
B2B Marketing on LinkedIn: Proven Strategies That Work

B2B Marketing on LinkedIn: Proven Strategies That Work

by Alexandra Cotovanu | Oct 22, 2024 | B2B marketing, B2B social media, content marketing

B2B marketing on LinkedIn might seem like a no-brainer. 80% of marketers use LinkedIn to share their content. However, the surprising truth is that most businesses aren’t using it to its full potential. Sure, it’s the go-to platform for professionals, but how do you...
B2B Marketing Creative Trends You Can’t Afford to Ignore

B2B Marketing Creative Trends You Can’t Afford to Ignore

by Alexandra Cotovanu | Oct 3, 2024 | content marketing, customer experience, digital marketing

B2B marketing creative trends are shaking up the game, forcing businesses to step away from outdated strategies and make their brand impossible to forget. It’s no longer about doing what worked a decade ago; today’s B2B marketers are using fresh, innovative approaches...
From Zero to Hero: 5 B2B SaaS Startup Strategy Tips

From Zero to Hero: 5 B2B SaaS Startup Strategy Tips

by Alexandra Cotovanu | Oct 2, 2024 | B2B marketing, digital marketing, marketing strategy

Creating a B2B SaaS startup strategy might not be overly complex, but it’s far from a set-it-and-forget-it task. Building a SaaS product comes with its thrills, but let’s not gloss over the reality. From the very beginning, you’re balancing the demands of the market,...
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