Marketing managers in mid-market companies using Microsoft Dynamics 365 as their CRM often manage small teams and need to maximize their marketing investment. Activities like digital events and drip email campaigns can greatly benefit from automation. In the Microsoft...
Revenue Operations, or RevOps, for short, is all about alignment at the operational level. The framework connects Sales, Marketing, and Customer Success teams across the entire funnel and keeps each accountable for revenue generation. When you integrate RevOps into...
According to HubSpot, approaching prospects is one of the biggest challenges that today’s salespeople face, scoring 37%. This makes it clear to salespeople and decision-makers that effective prospecting can be challenging when there are so many activities that...
Many business leaders have recently focused on technologies like artificial intelligence, sales enablement tools, and training. To improve the buyer’s journey, companies should innovate their inbound and sales enablement strategies. A new approach may involve...
When businesses go through a difficult financial period, many decisions can have a vital impact. We’ve seen that 60% of marketers decided to delay or review their budget commitments due to the Coronavirus business crisis. From a marketing perspective, this often means...
