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Google Ads: B2B Prospecting Strategies and Tactics

Google Ads: B2B Prospecting Strategies and Tactics

by Alexandra Cotovanu | Jul 2, 2021 | All, marketing strategy, performance marketing

In this article, you’ll learn how Google Ads B2B prospecting can help you reach a wider audience with digital marketing PPC strategies. We’ll summarize the findings from the B2B Academy Google Ads workshop. Let’s talk about Google Ads Google Ads are an essential tool...
The Benefits of Data Driven Digital Marketing

The Benefits of Data Driven Digital Marketing

by Alexandra Cotovanu | Jun 3, 2021 | All, B2B marketing, business growth

Data is the fuel of today’s society. From market insights to customer behavior, companies use business analytics and intelligence not only to better target their customers but to gain a deeper understanding of their actions. Since social and digital marketing have...
RevOps Enabled by HubSpot’s Sales Hub Enterprise CRM

RevOps Enabled by HubSpot’s Sales Hub Enterprise CRM

by Alexandra Cotovanu | May 19, 2021 | All, lead generation, marketing automation

A Customer Relationship Management System (CRM) is a software used to collect and analyze data about your clients. Most of the CRMs are based on the form of a sales funnel from generating leads through creating opportunities to closing sales orders. As the importance...
How to Qualify Leads Using Lead Scoring in HubSpot

How to Qualify Leads Using Lead Scoring in HubSpot

by Alexandra Cotovanu | Apr 20, 2021 | All, lead generation, marketing automation

In today’s competitive business environment, brands need to constantly optimize their processes and implement new strategies in order to succeed. Still, the main concern of most businesses is attracting new leads. But what should you do once a new lead enters the...
Reasons Why Growth Marketing Is Accelerating

Reasons Why Growth Marketing Is Accelerating

by Alexandra Cotovanu | Feb 18, 2021 | All, business growth, marketing strategy

Growth marketing is on everyone’s radar, and for good reason. It empowers companies to move beyond traditional tactics and build more meaningful, data-informed relationships with customers. But what exactly is growth marketing? In simple terms, it’s the next evolution...
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