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Integrated Digital Growth & Fundraising Acceleration for a Leading NGO

Focused Marketing, Aligned Growth

Caritas Bucharest is the Bucharest branch of Caritas, an international humanitarian organization dedicated to supporting vulnerable communities through social, educational, and emergency relief programs. Our collaboration focused on strengthening the organization’s digital presence, increasing visibility for its initiatives, and directly supporting fundraising efforts through a fully integrated digital communication strategy.

caritas

The Approach

Our strategy covered the full digital ecosystem:

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Brand & Website Presence

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Social Media Growth

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Fundraising Campaigns

The Outcome

All results below reflect performance over an 8-month period.

SOCIAL MEDIA

Facebook

+4,069% views from 12,852 to 535,767

+3,115% content interactions from 282 to 9,065

Instagram

+44,180% reach from from 21 to 9,299

+7,144% content views from 310 to 22,456

TikTok

1,328 video views within the first month of activity

LinkedIn

+270.5% impressions from 105 to 389

Newsletter Performance

32%

average open rate

10%

average CTR

Website Performance

36.9K

total impressions

2.34K

total clicks