Integrated Digital Growth & Fundraising Acceleration for a Leading NGO
Focused Marketing, Aligned Growth
Caritas Bucharest is the Bucharest branch of Caritas, an international humanitarian organization dedicated to supporting vulnerable communities through social, educational, and emergency relief programs. Our collaboration focused on strengthening the organization’s digital presence, increasing visibility for its initiatives, and directly supporting fundraising efforts through a fully integrated digital communication strategy.
The Approach
Our strategy covered the full digital ecosystem:
Brand & Website Presence
Social Media Growth
Fundraising Campaigns
The Outcome
All results below reflect performance over an 8-month period.
SOCIAL MEDIA
+4,069% views from 12,852 to 535,767
+3,115% content interactions from 282 to 9,065
+44,180% reach from from 21 to 9,299
+7,144% content views from 310 to 22,456
TikTok
1,328 video views within the first month of activity
LinkedIn
+270.5% impressions from 105 to 389
Newsletter Performance
32%
average open rate
10%
average CTR
Website Performance
36.9K
total impressions
2.34K
total clicks