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Best Marketing Automation tool for Microsoft Dynamics 365

Best Marketing Automation tool for Microsoft Dynamics 365

by Alexandra Cotovanu | Nov 18, 2020 | All, B2B marketing, marketing automation

Marketing managers in mid-market companies using Microsoft Dynamics 365 as their CRM often manage small teams and need to maximize their marketing investment. Activities like digital events and drip email campaigns can greatly benefit from automation. In the Microsoft...
Turn Your Sales Enablement Tools into a Skyrocketing Asset for Your Business

Turn Your Sales Enablement Tools into a Skyrocketing Asset for Your Business

by Alexandra Cotovanu | May 29, 2020 | All, lead generation, marketing automation

Many business leaders have recently focused on technologies like artificial intelligence, sales enablement tools, and training. To improve the buyer’s journey, companies should innovate their inbound and sales enablement strategies. A new approach may involve...
What is Marketing Automation and How it can Improve Your Performance?

What is Marketing Automation and How it can Improve Your Performance?

by Alexandra Cotovanu | Mar 30, 2020 | All, marketing automation, marketing strategy

Marketing automation is a set of tools that helps B2B teams capture leads, understand their behavior, and evaluate marketing performance in a structured, data-driven way. Used properly, it becomes a foundational element for aligning marketing and sales efforts....
If You Encounter These Challenges, You Need a HubSpot Portal Audit

If You Encounter These Challenges, You Need a HubSpot Portal Audit

by Alexandra Cotovanu | Mar 10, 2020 | All, B2B marketing, marketing automation

As a Platinum Certified HubSpot Partner agency, we work with clients from all kinds of different industries. We have noticed many times that managing the Hubspot Portal seems easy at the beginning (and most enjoyable), even with organizing and keeping things clean....
Key Questions to Ask During a HubSpot Portal Audit

Key Questions to Ask During a HubSpot Portal Audit

by Alexandra Cotovanu | Feb 26, 2020 | All, B2B marketing, marketing automation

Using HubSpot can help you automate and organize your sales and marketing efforts, but it also provides an opportunity to take a step back, analyze the data, and determine how it all works. This provides a high-level overview of your sales and marketing alignment, the...
Marketing Automation Readiness: What’s at risk if you are not ready?

Marketing Automation Readiness: What’s at risk if you are not ready?

by Alexandra Cotovanu | Feb 14, 2020 | All, marketing automation, marketing strategy

Marketing automation is a system that helps you to drive or optimise your business’s marketing efforts, resources, and campaigns. It keeps your company marketing team’s efforts streamlined and organized, saves you time, and enables you to save a lot of...
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