Clarify the process of creating a detailed buyer persona
In college, I always heard that good marketing means knowing your target audience at a granular level. It was easy to fill out the information in a template about the age of the audience, location, income, professional level, and studies. But the rest of the “granular...
How to use Facebook for Employer Branding
Comparing companies that choose not to brand with those that are branded, the findings show that branded companies have a 28% lower turnover rate than those in the other category. Considering the massive amount of information that surrounds individuals daily,...