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Key Questions to Ask During a HubSpot Portal Audit

Key Questions to Ask During a HubSpot Portal Audit

by Alexandra Cotovanu | Feb 26, 2020 | All, B2B marketing, marketing automation

Using HubSpot can help you automate and organize your sales and marketing efforts, but it also provides an opportunity to take a step back, analyze the data, and determine how it all works. This provides a high-level overview of your sales and marketing alignment, the...
Video Marketing: The Secret Strategy for Tech Companies

Video Marketing: The Secret Strategy for Tech Companies

by Alexandra Cotovanu | Feb 21, 2020 | All, B2B social media, content marketing

It’s already well known that video marketing represents a powerful tactic to reach the right audience, but creating useful and engaging videos is often a challenge for B2B industries, which are believed to have unattractive content to share and promote. But some...
Marketing Automation Readiness: What’s at risk if you are not ready?

Marketing Automation Readiness: What’s at risk if you are not ready?

by Alexandra Cotovanu | Feb 14, 2020 | All, marketing automation, marketing strategy

Marketing automation is a system that helps you to drive or optimise your business’s marketing efforts, resources, and campaigns. It keeps your company marketing team’s efforts streamlined and organized, saves you time, and enables you to save a lot of...
The Real Benefits of HubSpot Marketing Automation (And Who It’s For)

The Real Benefits of HubSpot Marketing Automation (And Who It’s For)

by Alexandra Cotovanu | Feb 13, 2020 | All, marketing automation, marketing strategy

How can HubSpot help me? Believe it or not, that’s one of the most common questions we hear. Many people struggle at first to understand how HubSpot’s marketing automation can support their business. That’s completely normal. Shifting from traditional campaign...
How to Create Your B2B LinkedIn Marketing Strategy

How to Create Your B2B LinkedIn Marketing Strategy

by Alexandra Cotovanu | Jan 17, 2020 | B2B marketing, B2B social media, digital marketing, lead generation

It’s a no-brainer that LinkedIn is the ideal social media platform for professionals to connect, build professional communities, do business, and build a reputation as a thought leader in their field. But what marketing features can you leverage on the platform to...
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