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Best SEO Practices: Pillar and Cluster Page

Best SEO Practices: Pillar and Cluster Page

by Alexandra Cotovanu | Jul 15, 2022 | marketing strategy, PPC, SEO

Starting with the Hummingbird update, the way search engines generate query results changed significantly. As a result of this algorithm update, Google can now understand search queries with more nuance and closer to human thinking. Before the release of Hummingbird,...
Landing Page Best Tips to Boost Conversion

Landing Page Best Tips to Boost Conversion

by Alexandra Cotovanu | Jul 11, 2022 | B2B marketing, content marketing, digital marketing

Your landing page is designed for a specific purpose, and the main objective is to convert visitors into leads. However, there are a few steps to consider before reaching that goal. If you are looking for solutions to create a landing page that drives conversions for...
Easy Steps to Improve SEO With HubSpot

Easy Steps to Improve SEO With HubSpot

by Alexandra Cotovanu | Jul 4, 2022 | B2B marketing, marketing automation, SEO

We all know the importance of a strong SEO strategy. Studies show that 61% of marketers consider SEO a priority in their business. Understanding how to optimize your website and content helps you stay visible in search results. SEO algorithms have evolved. One of the...
5 Tips to Craft the Perfect LinkedIn Strategy for Your B2B Business

5 Tips to Craft the Perfect LinkedIn Strategy for Your B2B Business

by Alexandra Cotovanu | Jun 22, 2022 | B2B social media, digital marketing, lead generation

LinkedIn has developed into a powerful marketing and sales tool for B2B companies, going far beyond its initial role as a job search platform. If you work in B2B, it can become a valuable resource. In this article, we will show you why. LinkedIn has quickly become the...
Google Ads Automation And Integration: Best Practices

Google Ads Automation And Integration: Best Practices

by Alexandra Cotovanu | Jun 16, 2022 | B2B marketing, digital marketing, marketing automation, PPC

In the world of PPC, machine learning and automation can seem somewhat intimidating. These advanced technologies may appear to replace human-run campaigns with automated systems that might lack the “human touch.” Although PPC campaigns are driven by...
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