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Conversion Tracking for Google Ads: Best Practices

Conversion Tracking for Google Ads: Best Practices

by Alexandra Cotovanu | Jun 2, 2022 | B2B marketing, digital marketing, lead generation, performance marketing, PPC

A Google Ads campaign’s success extends much beyond the number of ad views or clicks. When you want to generate leads, sales, and other conversions, you need to know what happens when a user clicks on your ad. You must use conversion monitoring to optimize the...
The Benefits of Pay Per Click Management

The Benefits of Pay Per Click Management

by Alexandra Cotovanu | May 11, 2022 | digital marketing, lead generation, PPC

Today, businesses have more ways than ever to communicate with customers and potential clients. As a result, competition has increased significantly. Search results pages and social media platforms display extensive information about your products, services, and...
Common Mistakes in B2B Marketing

Common Mistakes in B2B Marketing

by Alexandra Cotovanu | May 3, 2022 | B2B marketing, email marketing, lead generation

B2B contact marketing campaigns offer important cost and performance advantages. However, if they are not executed correctly, they can generate more losses than benefits. Among the most frequent mistakes in B2B contact marketing are selecting the wrong contacts and...
Great Tips on Setting Goals for Your B2B Growth

Great Tips on Setting Goals for Your B2B Growth

by Alexandra Cotovanu | Apr 12, 2022 | All, business growth, marketing strategy

How satisfied are you with your company’s success? Are you celebrating your achievements, reviewing your list of completed goals, and smiling at the progress you’ve made? Or are you struggling to reach the milestones you set? If the answer is the latter, you’re not...
SEO and PPC: The Perfect Combo in Digital Marketing

SEO and PPC: The Perfect Combo in Digital Marketing

by Alexandra Cotovanu | Mar 17, 2022 | digital marketing, PPC, SEO

Today, agility is critical, and customers are increasingly tech-savvy. Companies constantly look for ways to adapt their offerings to better meet customer needs. While advertising remains an essential part of most businesses, there is a continuous effort toward...
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