by Alexandra Cotovanu | Dec 29, 2021 | All, B2B marketing, SEO
When it comes to Search Engine Optimization (SEO), every B2B company understands its importance. However, SEO is especially critical for IT and technology-focused businesses, which compete in markets where most players heavily invest in building strong online...
by Alexandra Cotovanu | Jul 30, 2021 | All, B2B marketing, lead generation
According to recent reports, 8 in 10 prospects prefer to communicate with representatives via email, matching the 78% of reps who use this method. However, to reach the point where you can effectively contact your prospects and sell your services or products, a...
by Alexandra Cotovanu | Apr 20, 2021 | All, lead generation, marketing automation
In today’s competitive business environment, brands need to constantly optimize their processes and implement new strategies in order to succeed. Still, the main concern of most businesses is attracting new leads. But what should you do once a new lead enters the...
by Alexandra Cotovanu | Apr 16, 2020 | All, lead generation, marketing strategy
Research from HubSpot shows that 61% of marketers say generating traffic and leads is their top challenge. To have a significant impact, B2B lead generation activities must be constant and remain one of the top priorities for those who seek to have a continuous flow...
by Alexandra Cotovanu | Feb 28, 2020 | All, B2B marketing, marketing strategy
When we think about businesses that use B2B marketing, we will most likely create this perception of a serious identity, shaped around logical values, where emotion remains on the secondary plan. But it turns out that this is only a common misconception since people...
