by Alexandra Cotovanu | Jan 25, 2022 | ABM, All, marketing strategy
In preparation for our latest ABM Training Course on Account-Based Marketing and Sales Automation, we’d like to give you a sneak peek into what we’ll discuss, such as how you can generate large accounts through ABM! In this article, we’ll cover: What is ABM? How can...
by Alexandra Cotovanu | Jan 24, 2022 | All, B2B marketing, content marketing
Growing an influential brand requires careful planning and creative marketing. Having excellent collateral materials is an important part of implementing an effective strategy. As you may know, the primary purpose of marketing collaterals is to expand your business’s...
by Alexandra Cotovanu | Jan 21, 2022 | All, B2B marketing, marketing strategy
Account-Based Marketing (ABM) is one of the most effective strategies for B2B companies. But as the market continues to evolve, these traditional approaches no longer fully meet demand. Some things that changed in the past 2 years need special focus, as they came with...
by Alexandra Cotovanu | Jan 14, 2022 | B2B marketing, marketing automation, marketing strategy
If strategy is our path to success, then recent success has been largely related to account-based marketing and value-based sales approaches. It’s important to note that this trend will continue and expand into a whole new dimension. Consumer behavior has changed...
by Alexandra Cotovanu | Dec 29, 2021 | All, B2B marketing, SEO
When it comes to Search Engine Optimization (SEO), every B2B company understands its importance. However, SEO is especially critical for IT and technology-focused businesses, which compete in markets where most players heavily invest in building strong online...
