THE CLIENT
Soft Dreams is a Romanian tech company with over 15 years of experience and competencies in the web industry & server management. Since 2004, they have designed, built and managed complex environments such as custom ERPs, social networking, entertainment online media, and advertising platforms.
CHALLENGES
The client created a new product, ClusterCS, an all-inclusive management system for web servers. The following challenges pushed them to look for a reliable and experienced marketing partner:
- Defining the product’s positioning on the market;
- Developing the brand of the product and the differentiation strategy;
- Creating a marketing strategy in order to penetrate the market;
- Outlining a feasible business plan that would attract investors.
