THE CLIENT
With over 13 years of industry experience, LiveAction is an award-winning software firm that gives end-to-end
visibility of network and application performance. LiveAction enables businesses to manage large and complicated networks by combining application and network data and making it actionable for network management teams.
The only cloud monitoring solution on the market that provides packet-to-flow visualisation capabilities for genuine application performance visibility in the public cloud is LiveAction’s.
LiveAction enables network workers to proactively identify, troubleshoot, and resolve issues across large hybrid settings, as well as becoming more efficient by streamlining the administration of time-consuming operations.
PROJECT GOAL
The primary goal was to improve their online presence in terms of SEO, which included: a healthier and more optimised website infrastructure, improved organic ranks, increased traffic (both organic and paid), and increased Domain Strength. To achieve its marketing objectives, the company chose NNC Services as a performance marketing partner because of its professionalism, transparency, and trustworthiness.
CHALLENGES
- The core website – the product pages and services pages were not optimized for SEO
- Rework the entire structure of the website – the website structure was not optimized for SEO, many technical problems were causing traffic loss
- Finding and using new keywords in new content pieces
- Increase the overall organic traffic of the website and the organic conversions
- Google Adwords: optimization for the ongoing campaigns, starting new campaigns that can generate better results, ongoing management and support
- Website speed optimization
KEY RESULTS
- Global Rank increased from 688.711 to 72.036
- 188% increase in quality backlinks
