The client is a company specialised in IT services and consulting. It is one of the most important Romanian IT outsourcing companies and also the biggest IBM partner in this country. Its services also cover hardware and networking.
Launched on the IT services market in 2000, the client’s business has grown naturally. The process of aquiring clients had been dealt with through references. The company partenerd with NNC Services because it wanted to extend its sales reach both regionally and internationally. In order to do so, a strategic marketing plan had to be developed for the first time. This was the biggest challenge because the client had never approached marketing activities before, therefore a thorough analysis process had to be carried out. Furthermore, several tactics and markets needed to be tested in order to identify best ways to attract visibility.