Industrial Marketing Strategy and ABM Enablement for a UK Heat Network Technology Provider
Evinox delivers intelligent heat network hardware, technology, and services for the UK market, supporting smarter, lower-carbon communal and district heating systems. NNC Services partnered with Evinox to bring structure to a complex industrial growth challenge: technical buyers, long sales cycles, niche markets, and multiple decision-makers. The project combined an on-site ABM workshop for the UK sales team with strategic consulting for marketing and management, turning market research, buyer personas, competitor analysis, website direction, SEO, content, and sales enablement into a practical 12-month growth plan.
The Approach
Evinox needed a partner that could connect industrial market research, sales prospecting, and marketing planning into one practical growth direction. NNC Services combined strategic consulting with hands-on ABM enablement, helping the team clarify target audiences, strengthen outreach, and plan the next year of marketing activity.
STRATEGY PHASES
#1
ABM & Sales Prospecting Workshop
/ On-site workshop for the UK sales team
/ ABM process and practical exercises
/ Sales 2.0 messaging and outreach etiquette
/ Multichannel prospecting approach
/ Opening probes for stronger sales conversations
/ Multiple-touch outreach framework
#2
Market, Buyer & Competitor Research
/ UK heat interface unit market analysis
/ Market sizing and growth forecasting
/ Real estate and heat network trends
/ Buyer persona research and action points
/ Competitor analysis with observations and recommendations
/ SWOT, conclusions, and strategic priorities
#3
Website, SEO & Content Strategy
/ Website footprint analysis and sitemap proposal
/ SEO, keyword, backlink, and competitor analysis
/ Blog structure & content planning
/ Product factsheet and sales presentation direction
/ Video marketing and educational content recommendations
#4
12-Month Growth Marketing Plan
/ 12 months actionable marketing roadmap
/ Social media strategy and channel procedures
/ Paid media direction for Google, LinkedIn, and Facebook
/ Newsletter and lead nurturing recommendations
/ Events, PR, and media buying opportunities
The Outcome
NNC Services helped Evinox bring more structure to both sales prospecting and long-term marketing planning, creating a practical foundation for growth in a complex industrial context.
ABM & SALES PROSPECTING
1
on-site ABM workshop
delivered for the UK sales team
1
full-day session covering ABM, Sales 2.0, account mapping, prospecting, lead nurturing
29
sales trigger events mapped to help the team identify stronger outreach timing
STRATEGIC MARKETING PLANNING
12
months
growth marketing action plan
10
product factsheets planned to support
sales and partner conversations
4
core research pillars developed: action plan, buyer personas, UK market analysis, and competitor analysis
5+
channels included across website, SEO, content, social media, paid ads, email, PR, and events