{"id":5296,"date":"2025-07-15T12:56:23","date_gmt":"2025-07-15T09:56:23","guid":{"rendered":"https:\/\/nnc-services.com\/our-work\/evinox\/"},"modified":"2026-07-21T14:56:32","modified_gmt":"2026-07-21T11:56:32","slug":"evinox","status":"publish","type":"our-work","link":"https:\/\/nnc-services.com\/ro\/proiecte\/evinox\/","title":{"rendered":"Evinox"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Case study Hero” module_class=”case-study hero-section” _builder_version=”4.27.7″ _module_preset=”default” background_image=”https:\/\/nnc-services.com\/wp-content\/uploads\/2026\/07\/building-scaled.jpg” locked=”off” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ module_class=”title-row mw1200″ _builder_version=”4.27.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/nnc-services.com\/wp-content\/uploads\/2026\/07\/evinox-alb.png” alt=”TRUMPF logo” title_text=”evinox alb” disabled_on=”off|off|off” _builder_version=”4.27.7″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Strategie de marketing industrial \u0219i implementarea ABM pentru un furnizor britanic de tehnologie destinat\u0103 re\u021belelor termice<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”case-study description-section” _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ module_class=”title-row” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Evinox furnizeaz\u0103 echipamente, tehnologie \u0219i servicii inteligente pentru re\u021belele de \u00eenc\u0103lzire destinate pie\u021bei din Marea Britanie, contribuind la dezvoltarea unor sisteme de \u00eenc\u0103lzire comunal\u0103 \u0219i centralizat\u0103 mai inteligente \u0219i cu emisii reduse de carbon. NNC Services a colaborat cu Evinox pentru a structura o provocare complex\u0103 legat\u0103 de cre\u0219terea industrial\u0103: cump\u0103r\u0103tori cu profil tehnic, cicluri de v\u00e2nzare \u00eendelungate, pie\u021be de ni\u0219\u0103 \u0219i numero\u0219i factori de decizie. Proiectul a combinat un atelier ABM la fa\u021ba locului pentru echipa de v\u00e2nz\u0103ri din Marea Britanie cu consultan\u021b\u0103 strategic\u0103 \u00een domeniul marketingului \u0219i managementului, transform\u00e2nd cercetarea de pia\u021b\u0103, profilurile cump\u0103r\u0103torilor, analiza concuren\u021bei, orientarea site-ului web, SEO, con\u021binutul \u0219i sprijinul pentru v\u00e2nz\u0103ri \u00eentr-un plan practic de cre\u0219tere pe 12 luni. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”1″ module_class=”images-row fullwidth-row” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/nnc-services.com\/wp-content\/uploads\/2026\/07\/Evinox-ABM-Session.png” alt=”TRUMPF banner” title_text=”Procesul ABM” force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”case-study approach-section dark” _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ module_class=”title-row” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Direc\u021bie strategic\u0103<\/h2>\n

Evinox avea nevoie de un partener capabil s\u0103 integreze cercetarea de pia\u021b\u0103 industrial\u0103, prospectarea v\u00e2nz\u0103rilor \u0219i planificarea de marketing \u00eentr-o singur\u0103 direc\u021bie practic\u0103 de cre\u0219tere. NNC Services a combinat consultan\u021ba strategic\u0103 cu implementarea practic\u0103 a strategiei ABM, ajut\u00e2nd echipa s\u0103-\u0219i clarifice publicul-\u021bint\u0103, s\u0103-\u0219i consolideze acoperirea \u0219i s\u0103-\u0219i planifice activit\u0103\u021bile de marketing pentru anul urm\u0103tor.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

ETAPELE STRATEGIEI<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” module_class=”cards-row” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”card dark” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

#1<\/h5>\n

 <\/p>\n

Atelier despre ABM \u0219i identificarea poten\u021bialilor clien\u021bi<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

\n\/<\/span> Workshop desf\u0103\u0219urat la sediu pentru echipa de v\u00e2nz\u0103ri din Marea Britanie
\/<\/span> Proces ABM \u0219i exerci\u021bii practice
\/<\/span> Mesaje pentru Sales 2.0 \u0219i bune practici \u00een contactarea poten\u021bialilor clien\u021bi
\/<\/span> Abordare multichannel pentru prospectare
\/<\/span> \u00centreb\u0103ri introductive pentru conversa\u021bii de v\u00e2nz\u0103ri mai relevante
\/<\/span> Cadru de contactare \u00een mai multe etape\n<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ module_class=”card dark” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.7″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

#2<\/h5>\n

 <\/p>\n

Cercetarea pie\u021bei, a cump\u0103r\u0103torilor \u0219i a concuren\u021bilor<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

\n\/<\/span> Analiza pie\u021bei unit\u0103\u021bilor de interfa\u021b\u0103 termic\u0103 din Marea Britanie
\/<\/span> Evaluarea dimensiunii pie\u021bei \u0219i previziuni privind cre\u0219terea
\/<\/span> Tendin\u021be \u00een sectorul imobiliar \u0219i al re\u021belelor de \u00eenc\u0103lzire
\/<\/span> Cercetare privind profilul cump\u0103r\u0103torului \u0219i m\u0103suri de ac\u021biune
\/<\/span> Analiza concuren\u021bei, cu observa\u021bii \u0219i recomand\u0103ri
\/<\/span> Analiza SWOT, concluzii \u0219i priorit\u0103\u021bi strategice\n<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ module_class=”card dark” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.7″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

#3<\/h5>\n

 <\/p>\n

Site web, SEO \u0219i strategie de con\u021binut<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

\n\/<\/span> Analiza prezen\u021bei online \u0219i propunere pentru structura site-ului
\/<\/span> Analiz\u0103 SEO, cuvinte-cheie, backlinkuri \u0219i concuren\u021b\u0103
\/<\/span> Structura blogului \u0219i planificarea con\u021binutului
\/<\/span> Direc\u021bie pentru fi\u0219ele de produs \u0219i prezent\u0103rile de v\u00e2nz\u0103ri
\/<\/span> Recomand\u0103ri pentru con\u021binut video \u0219i materiale educa\u021bionale\n<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ module_class=”card dark” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.7″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

#4<\/h5>\n

 <\/p>\n

Plan de marketing pentru cre\u0219tere pe 12 luni<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

\n\/<\/span> Plan de marketing aplicabil pe 12 luni
\/<\/span> Strategie de social media \u0219i proceduri pentru fiecare canal
\/<\/span> Direc\u021bii pentru campaniile pl\u0103tite pe Google, LinkedIn \u0219i Facebook
\/<\/span> Recomand\u0103ri pentru newsletter \u0219i dezvoltarea rela\u021biei cu poten\u021bialii clien\u021bi
\/<\/span> Oportunit\u0103\u021bi de promovare prin evenimente, PR \u0219i achizi\u021bie de spa\u021biu media<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”The outcome V1″ module_class=”case-study outcome-section light” _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_row module_class=”title-row” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Rezultate<\/h2>\n

NNC Services a ajutat Evinox s\u0103 aduc\u0103 mai mult\u0103 structur\u0103 at\u00e2t \u00een procesul de prospectare comercial\u0103, c\u00e2t \u0219i \u00een planificarea de marketing pe termen lung, pun\u00e2nd bazele unei cre\u0219teri sustenabile \u00eentr-un context industrial complex.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

ABM \u0219i PROSPECTAREA POTEN\u021aIALILOR CLIEN\u021aI<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” module_class=”cards-row” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ module_class=”card” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

1<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

workshop ABM sus\u021binut la sediu pentru echipa de v\u00e2nz\u0103ri din Marea Britanie<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ module_class=”card” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

1<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

sesiune de o zi \u00eentreag\u0103 dedicat\u0103 temelor: ABM, Sales 2.0, cartografierea conturilor, prospectarea \u0219i cultivarea oportunit\u0103\u021bilor<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ module_class=”card” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

29<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

momente-cheie din procesul de v\u00e2nzare identificate pentru a ajuta echipa s\u0103 aleag\u0103 mai bine momentul potrivit pentru contactare<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider show_divider=”off” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

PLANIFICAREA STRATEGIC\u0102 DE MARKETING<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” module_class=”cards-row” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ module_class=”card” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

12<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.7″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

luni
plan de ac\u021biune pentru cre\u0219tere prin marketing<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ module_class=”card” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

10<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

fi\u0219e de produs planificate pentru a sus\u021bine discu\u021biile de v\u00e2nz\u0103ri \u0219i conversa\u021biile cu partenerii<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” module_class=”cards-row” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ module_class=”card” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

4<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

direc\u021bii principale de cercetare dezvoltate: plan de ac\u021biune, profiluri de cump\u0103r\u0103tori, analiza pie\u021bei din Marea Britanie \u0219i analiza concuren\u021bei<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ module_class=”card” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

5+<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

canale incluse \u00een strategie: website, SEO, con\u021binut, social media, publicitate pl\u0103tit\u0103, e-mail marketing, PR \u0219i evenimente<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Strategie de marketing industrial \u0219i dezvoltarea capabilit\u0103\u021bilor ABM<\/p>\n","protected":false},"featured_media":5295,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[],"service":[],"industry":[31,22],"class_list":["post-5296","our-work","type-our-work","status-publish","has-post-thumbnail","hentry","industry-cybersecurity","industry-saas"],"acf":{"work_logo":5247},"_links":{"self":[{"href":"https:\/\/nnc-services.com\/ro\/wp-json\/wp\/v2\/our-work\/5296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nnc-services.com\/ro\/wp-json\/wp\/v2\/our-work"}],"about":[{"href":"https:\/\/nnc-services.com\/ro\/wp-json\/wp\/v2\/types\/our-work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nnc-services.com\/ro\/wp-json\/wp\/v2\/media\/5295"}],"wp:attachment":[{"href":"https:\/\/nnc-services.com\/ro\/wp-json\/wp\/v2\/media?parent=5296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nnc-services.com\/ro\/wp-json\/wp\/v2\/categories?post=5296"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/nnc-services.com\/ro\/wp-json\/wp\/v2\/service?post=5296"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/nnc-services.com\/ro\/wp-json\/wp\/v2\/industry?post=5296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}